Our Impact
Elevating a Fortune 500 Cybersecurity Company through Pricing and Packaging Solutions
The Challenge
A leading cybersecurity firm partnered with Orchid Black to overhaul its IAM solution's P&P amid rising competition and a shift towards cloud computing and IoT. The company aimed to transition to a user-based subscription model and simplify its offerings to address market misperceptions and the absence of a cloud-first option.
The Result
Key insights led to a strategy introducing a "wedge offering" to ease sales and attract new clients. Orchid Black's collaboration, involving interviews and financial analysis, culminated in a streamlined P&P, equipping the firm for future growth and market agility.
Get a Plan: Strategic and operational planning from our business strategy advisors
Strategic planning has never been more important. With flux in the economy and uncertainty in taxes, setting a plan with purpose, goals, and timelines is critical. Equally important is how you get it done. Pairing annual operational planning to support a comprehensive strategic plan is the formula for success. In this white paper you will learn how to build and operationalize your plan as well as how to optimize resources to fulfill your plan.
The Insight
From VCA (Value Creation Assessment) to Exit, a Fintech Firm Re-envisions Their Go-to-Market Strategy
The Challenge
This financial technology company puts easy-to-use risk management and portfolio analysis tools into the hands of professional investors. Although it had 30,000 customers, its current organizational structure, strategy and growth trajectory were stagnant or declining and threatened to diminish its valuation.
The Result
Through the execution of a seven-month growth services engagement, the company and Orchid Black executed on a new go-to-market strategy that realized an ROI of more than 4000%.